Вакансия № 10627613 на должность "Product manager" в городе (регионе) Минск, Беларусь от компании "АО «Софарма»" на сайте Электронный Центр Занятости Населения

Логотип (торговая марка, бренд, эмблема, внешний вид здания или внутренний интерьер офиса):

Репутация компании "АО «Софарма»" в отзывах работников:

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Обязательное требование к опыту работы искомого сотрудника: 3–6 лет.

График работы: полный день.

Тип занятости: полная занятость.

Вакансия № 10627613 добавлена в базу данных: Пятница, 12 апреля 2024 года.

Дата обновления этого объявления: Вторник, 16 апреля 2024 года.

Вакансия № 10627613 прочитана - 89 раз(а) Отправлено откликов - 0 раз(а)

Работодатель предложит заработную плату по результатам собеседования с соискателем работы.

Job purpose: Creation and maintenance of efficient and effective promotion system of OTC products of Sopharma in Belarus (Tempalgin, Tabex, Carsil)

Main job responsibilities are connected with strategic planning, brand management and product line development:

Strategic planning:

• Develop Annual and 3-year marketing plan for each brand or brand portfolio
• Develop and fulfill brand P&L based on an approved marketing plan, provide explanations on deviations if/when needed

  Brand Management:

• Brand P&L development, fulfillment and monitoring with monthly, quarterly and annual summary review
• Provide regular OTC, dietary supplements and medical cosmetics market evaluation – trends, share dynamics, etc (IMS data) within competitive groups
• Provide different types of DTC activities in line with the marketing plan approved in collaboration with media agency:
  • Media activities – media plan development, suggestion and evaluation of efficacy of different communication channels, media budget execution, TVC creation in collaboration with media product manager and agencies
  • Non-TV activities – OOH and press advertisement
  • Digital promotion – websites and mobile applications development, update, SEO
• Price monitoring, price increase proposal development and implementation
• YTD, MAT and annual analysis of each activity vs estimated budget
• Mock-ups development and update
• Trade activities – proposal, justification, implementation, analysis

  Product line expansion:

• Development of “new products’ wish list” based on market trends and company needs
• Analyze all new products’ list from HQ and provide recommendations for future registrations
• Monitoring of new products’ registration processes by regulatory department

  Manage cooperation with other departments:

• Collaboration with commercial department:

• Implement marketing strategy through activities of KAM department:
  • develop detailing of promotional activities for KAMs to meet brand goals
  • develop, approve and implement trade activities to reach sales target
  • develop all materials required for field force activities – leaflets, e-leaflets, POSM
• Provide review of production plans to ensure necessary stock of goods in Belarus
• Regulatory:
  • Check all promotional materials to be in line with registered indications
  • Fill out analytical notes for taking decisions about product re-registration

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