Вакансия № 11259028 на должность "Senior Brand Manager. Moscow (Consumer HealthCare)" в городе (регионе) Москва, Россия от компании "ANCOR Consumer Goods" на сайте Электронный Центр Занятости Населения
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Обязательное требование к опыту работы искомого сотрудника: более 6 лет.
График работы: полный день.
Тип занятости: полная занятость.
Вакансия № 11259028 добавлена в базу данных: Пятница, 12 апреля 2024 года.
Дата обновления этого объявления: Среда, 24 апреля 2024 года.
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Работодатель предложит заработную плату по результатам собеседования с соискателем работы.
GlaxoSmithKline Consumer Healthcare – is one of the world’s leading over-the-counter healthcare companies. We hold number one positions in Wellness across 36 markets, and are market leaders in specialist oral care.
Our aim – to help as many people as possible do more, feel better, live longer.
Our history started 150 years ago. We are owners of the most popular brands in the world such as Sensodine®, Coldrex®, Voltaren®, Theraflu®, Parodontax®, Corega®, Otrivin®, Phisiogel® and so on.
Today GSK CH is looking for a Senior Brand Manager.
Operational Excellence
•Development and implementation of the brand (s) strategies, brand(s) plans and new brands initiatives, deploy brand assets across all relevant consumer /shopper touch points (pack, on shelf, digital, media etc.)
•Lead brand forecasting process in line with corporate timetable, work with Demand Planners to ensure proper long term forecast.
•Drive consumer understanding and insights to strengthen brand(s) communication.
•Proactive development of marketing, communication and promotional mixes to meet the brand objectives and customer needs.
•Monitor business performance and external environment via appropriate tools to deliver corrective action as required meeting business objectives.
•Conducts analysis and periodical reviews of the brand; competitive, category, customer and consumer trends; post activity effectiveness evaluation to maximize the brand’s equity and marketplace performance.
•Liaison with external agencies, different company departments, global teams.
•Effective project leadership and project management. Proactive participation in cross-functional project teamwork.
•Ensure full compliancy with the country and company legislation and regulation requirement.
•ATL & BTL materials adaptation and development.
•Manage the process of package development / changing.
•Manage the process of new product launching.
Leading for Performance
•Reach sales, financial and MS objectives in respect of approved investments
•Full accountability for brand/brands and delivery of all initiatives related to it.
•Engage, inspire and galvanize the organization around the brand vision, positioning and strategies so they are clear in bringing them to the life in their areas of functional expertise.
Consumers at the Centre of the Strategy
•Develop consumer insights through appropriate techniques/tools.
•Acts as brand champion to create enthusiasm and focus internally and with external customers and agencies.
Major Accountabilities
• Develops brands/category strategies including annual brand planning and 3 year category strategy
• Proactively develops marketing and promotional mix to meet brand objectives and consumer needs
• Monitors business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives
• Effectively communicates with regional/global teams to get sufficient support in line with local business needs and requirements
• Leads communication with external agencies to deliver planned initiatives
• Develops accurate sales forecasts reflecting market demand and marketing/sales activities
• Closely monitors external environment and provides unique consumer insights to ensure growth of market shares
• Develops team members and ensure their full engagement to the business
Key performance indicators
• Sales, Profit and Market Share (MS) objectives achievement
• Financial accountability for advertising and promotion (A/P) budget
• Sales and A/P forecast accuracy
• MS growth in line with global and local strategies
• Brand health indicators in line with expectations
• ROI assessment of all marketing activities
• Substantiated Category and Brands growth strategy for 3 years
Education:
• Degree in Business, marketing or related field.
Experience:
• 8 years relevant experience in SBM/BM position in leading FMCG healthcare companies or top OTC multinational companies
• Marketing background must include experience across several lines of business/ channels, including product launches and advertising
• Needs to demonstrate cross functional expertise and can thrive in a highly complex and matrix environment
• Must have demonstrated strategic and analytical thinking expertise, as well as ability to influence senior management decision making
• Must have excellent verbal and written communication skills, coupled with good relationship
MBA / post graduate education in Marketing or Business Management a plus
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