Shopper Marketing Manager

Вакансия № 19932892 в населенном пункте (городе) Москва, Россия от компании "Diageo" на сайте Мультирегиональный Электронный Центр Занятости Населения (ЦЗН).

Уважаемый соискатель вакансий, Вы можете перейти на сайт прямого работодателя "Diageo" для ознакомления с информацией о компании (фирме, организации, ИП). Смотрите Веб-сайт "Diageo" - http://www.diageo.com

Логотип (торговая марка, бренд, эмблема, внешний вид здания или внутренний интерьер офиса):

Организация работает в следующих сферах деятельности: Продукты питания; .

Репутация компании "Diageo" в отзывах работников:

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Обязательное требование к опыту работы искомого сотрудника: 3–6 лет.

График работы: полный день.

Тип занятости: полная занятость.

Вакансия № 19932892 добавлена в базу данных: Понедельник, 15 апреля 2024 года.

Дата обновления этого объявления: Суббота, 27 апреля 2024 года.

Вакансия № 19932892 прочитана - 117 раз(а) Отправлено откликов - 0 раз(а)

Работодатель предложит заработную плату по результатам собеседования с соискателем работы.

ABOUT THE ROLE:

Winning at the point of purchase, with customers is fundamental to brand and business growth as retailers and wholesalers determine how our categories and brands are presented to consumers and shoppers. Shoppers increasingly buy from a repertoire of brands and the vast majority of decision making is made at the point of purchase hence our ability to influence the point of purchase is critical to business growth. The effectiveness of our shopper marketing is therefore fundamental and will focus on driving recruitment and/or premiumization across the different shopper missions and sub channels (wholesale, e-commerce, grocery, convenience etc.). This will involve work closely with brand teams and GBTs to understand key brand assets, TTL programming and visual assets, but the role of shopper marketing will pivot to support the channel and customer team to guarantee a step change in execution, behavior change and ROI

Shopper marketing will be organized around sub categories (beer, whiskies) but the team will build behavioral understanding of shopper behavior in different channels and occasion to build our understanding around how to nudge behavior across the shopper journey. This will define the create briefs and creative development and will inform the channel blueprints defining growth driver prioritization and activation standards by activity and channel.

Top Accountabilities

• Lead the creative development of integrated shopper marketing programmes designed to drive effective and efficient shopper conversion at the point or purchase
• Ensure shopper marketing programmes are developed through the lens of the priority channels (grocery, convenience, discounters, e-commerce, B2B, managed retail on trade, independent on trade) and there is consistency in the deployment of key brand assets to build and access memory structures.
• Lead the briefing and management of agencies to ensure all tools are delivered on time in full in line with customer requirements.
• Ensure robust M&E is in place, to develop comprehensive understanding of behavior change and corresponding drivers of financial performance
• Build brilliant partnerships with the Customer Activation teams to ensure their needs are being fully met and programmes can be easily tailored to meet specific customer needs
• Build partnerships with the GBTs, consumer marketing, category strategy and innovation teams to ensure creative asset development requirements are delivered and work is developed in line with brand strategy and creative guidelines.

ABOUT YOU:

• 4+ years of relevant marketing/commercial experience
• Existing ability to build genuine relationships built on mutual trust & respect
• Successful management of senior stakeholders, resulting in strong and positive outcomes
• Holistic skill set across various marketing growth drivers as well as a track record of delivering transformation business results
• Comfort with dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment
• Demonstrated brilliant execution to high standards
• Deep personal accountability for great performance
• Strong commercial and numerical acumen with attention to detail
• Fluent English

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