Трейд Маркетинг Менеджер
Вакансия № 5218026 в населенном пункте (городе) Тбилиси, Грузия от компании "Danone в России" на сайте Мультирегиональный Электронный Центр Занятости Населения (ЦЗН).
| Логотип (торговая марка, бренд, эмблема, внешний вид здания или внутренний интерьер офиса): |  |
Репутация компании "Danone в России" в отзывах работников:
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Обязательное требование к опыту работы искомого сотрудника: 3–6 лет.
График работы: полный день.
Тип занятости: полная занятость.
Вакансия № 5218026 добавлена в базу данных: Пятница, 17 мая 2024 года.
Дата обновления этого объявления: Суббота, 18 мая 2024 года.
| Рейтинг вакансии: 9,15 из 100 баллов |
Работодатель предложит заработную плату по результатам собеседования с соискателем работы.
Responsibilities:
- Market & competitors follow up - monitor market development and competitors KPIs, build and follow competitors diamonds together with ad agency and recommend actions;
- Brand / product follow up - volume, turnover, distribution, consumer Key Performance Indicators (penetration, frequency, brand perception, etc.) and P&L follow up by variety, analysis, reporting and action recommendations;
- Control the preparation of the monthly business review by BM/ABM and present to the Management;
- Strategic planning - propose / present to the management an year plan for the brands, including strategy, positioning, pricing, advertising, promotions, other BTL activities, cost and sales;
- Concept development brand positioning and concept in line with the consumer evolution and general marketing strategy and overall portfolio, together with the advertising agency;
- New product initiatives: identify and exploit new product initiatives. This will be done by analyzing market and consumer research data; by searching and re-deploying or adapting successful initiatives worldwide; by qualifying new products, concepts and packages; by developing new advertising; by assessing the financial impact of such initiatives;
- Launch & re-launches - coordinate and execute all related activities (product & concept research, tests, communication, packaging, media, consumer promotion, distribution plan, POSM, trade promotion, financial assessment, etc...) - recommend the final plan; assess the outcome and submit a follow-up recommendation;
- Budget Control-responsible that trade marketing budget, in line with the budget and last estimates approved by Country Manager;
- Control spends by line and report to the Country Manager, as well as control to not have gap between finance department and internal follow-up;
- Promotions - in close cooperation with the BTL/advertising agencies, develop, recommend and execute all promotions on his/her brand (price promotions, sampling, raffles, premium packs, overfills, etc...);
- Assess the impact of those promotions (financial, trial generation, penetration increase, consumption effect, equity build, etc.) and recommend follow-up action;
- Performs any other responsibilities or tasks assigned by company management in his/her area of competence, within the agreed deadlines.
Requirements:
- At least 3 years trade marketing/sales or marketing experience, ideally in a multinational FMCG company as,
- University Degree, preferably in economics or business administration,
- Business acumen (finance, sales etc.),
- Understanding of Marketing concepts & practices in brand management
- An open-minded, good prioritization skills, flexible, creative, confident team player with effective time-management,
- Analytical & strategic-thinking skills
- Self-driven, able to operate effectively in the context of a high pace working environment, with significant autonomy and self-discipline
- Project management skills incl. budget management
- A leader, with proven experience in planning/ organizing,
- PC skills - Word, Excel, PowerPoint,
- Fluency in English and Russian, both written and spoken.
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